The Blog Series: How to Naturally Grow Your Following

This past week someone asked me if I had any advice on how they could grow their Instagram following, so I thought it would be a great topic for my blog series this month!

All of these points below relate to both Instagram and a personal blog because in a way they are very similar platforms. They’re things that I’ve done to grow my own following and increase engagement on both platforms too!

#1 Post consistently!

If you want people to know that you’re there then you have to show them! On Instagram you should aim to post at least once everyday or every other day because people forget about you quickly when you’re just starting out. For blogging I would suggest that you post at least once a week. This isn’t difficult if you plan and write ahead of time.

#2 Engage your existing followers!

You can keep your audience engaged by asking questions in captions or at the end of blog posts, replying to their comments, commenting back on their own profiles and sharing about your daily life through Instagram stories!

#3 Always reach out to people who inspire you!

Instagram is a place of discovery in my opinion, therefore you should always be on the lookout for other accounts that inspire you. If you see an account that you absolutely love then like and comment on a few of the pictures or give them a follow! Not only does this introduce yourself to that person but it introduces you to the rest of the people scrolling over that page.

#4 Quality over quantity!

Once you start posting just to post, you will definitely lose a few people. Your account could eventually be seen as a spam account if your posts are not up to par with people’s expectations of quality. I consider quality to be the image itself as well as what your caption offers. A single emoji caption just isn’t engaging enough! Unless you’re a famous celebrity 😉

#5 Give back!

Show love to your existing followers as well as the people who may not even be following you yet! A great way to do this is through a giveaway. I don’t do them very often but if I have the opportunity to then I do. My goal is to eventually be doing monthly giveaways because I know how important it is to show an audience that their support is truly appreciated.

#6 Build relationships with people!

A lot of messages come through Instagram (sometimes emails linked to blogs too) and it can be overwhelming but answering even just a few of them really helps to create a relationship between you and that person. Developing relationships with your followers is important because it shows them that you are a real person, not just someone on Instagram. It also helps with spreading the word about your account if that person decides to tell friends or family about you!

Do you have any tips for growing a following? I would love to know what you think so please feel free to share below in the comments! <3

xoxo,

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How I Edit My Instagram Photos

The post you’ve all been waiting for! How I Edit My Instagram Photos is a very popular topic in the blogging world and something that is definitely learned and improved over time. It takes a few tries to figure out what contrast, highlight, shadowing, and clarity is perfect for your feed, but with the right apps and tips you’ll get there in no time!

Everyone is different in the way that they filter and edit their photos, however this tutorial will revolve around my style of editing and photos. It won’t be hard to grasp because I only use three apps on my iPhone 6S Plus!


1: Take the Photo

Taken with an iPhone 6S Plus.

2: Open “Adobe Photoshop Lightroom”.


This app involves the most editing so the captions in the photos below will explain. It’s a FREE app and very user friendly.

First I adjust the “Exposure” to brighten up the picture.
Next I remove some of the shadow for a clearer picture.
Finally I bump up the clarity to really make the picture stand out.

3: Open “Facetune 2”.

This is also a FREE app and I only use it to do one thing: make things WHITE. If you wonder how my photos get so bright and white, this + light editing is why! Take a look at the photos below to see how I edit on this app.

By using the “Whiten” tool, I’m making the sand lighter so that it doesn’t look so dull and grey on my feed. I often use this tool to whiten backgrounds and walls as well.

4: Open “VSCO”.

This app is the holy grail of preset filters, so if you don’t have it head over to the app store and get it now for FREE! I know a lot of people use a bunch of different filters, but personally I stick to the exact same one every time so that my entire feed is cohesive. The filter that I use on photos is called “A6”. Here’s a before and after of the filter:

BEFORE
AFTER

If you have any other questions about how I edit my photos please leave them in the comments section and I’ll be happy to answer!

xoxo,

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How To: Give Your Instagram Page a Makeover

A clean and totally “you” Instagram profile takes time and effort to achieve. And just like any blogger, YouTuber, or professional business on Insta, my own page has evolved over the past year into something that I love.

It takes more than just one good photo to make an attractive page because everything about your page should mesh together into a personality that encompasses you or your brand. Today I’d like to share how I transformed my Instagram profile and some tips that will hopefully help you create your own!


#1 Build Your Bio

Let’s not do the sappy quotes okay? If you want to be recognized as a professional, no matter what field you are in, your bio should tell something about you and give a good first impression. However, the bio may not always be the first thing that someone looks at when they cross over your page. Once someone has scrolled through your photos and gone back up to the top, they’ll want to know A) where you’re located, B) what your page is about or for, C) links or URL’s to your other sites or Channel. Take a look at the Instagram bios below for some inspiration.

#2 Develop a Personal Theme

The word “theme” can bring up a thousand thoughts, I know. So let’s keep it simple and list out what you should be thinking about in terms of theme. Once you figure out what best portrays who you are on a day-to-day basis then you’ll have no problem consistently posting photos with your theme.

Colour – Filters play a big part in this as well as the colour that shows up the most in your photos. Take @marianna_hewitt for example, her entire feed is full of pink, blush, and champagne tones making it look insanely coordinated and well planned out.

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Mood – Do you have a resting “nice” face or a resting “you know what” face? Just kidding….but not completely. The expressions and colours shown in your photos will determine the mood/vibe set by your Instagram page. For example, a very light colour palette will most likely portray a refreshing and blissful mood or vibe whereas a black and grey palette with less than happy expressions might suggest a darker mood. Ya feel me?

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Type of Photos – Flatlays or selfies? Videos or still images? There are numerous types of photos that can show up on your profile but sticking to one or two types will help you to better develop your theme. Take a look at the screenshots of my page below and you’ll notice that I use a combination of flatlays and pictures of myself to maintain my theme.

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#3 Layout Your Photos Wisely

Layout, hand-in-hand with colour, takes up probably the biggest chunk of the first impression that your page gives. Not a lot of people want to scroll over an un-kept, random, and messy profile am I right? The order that your pictures are posted in is very important. The most common layout that I see on Instagram is person, thing, person. If you don’t understand what I mean, just take a look at the pages below!

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#4 Consider Quality

Not everyone’s photos are taken on a thousand dollar camera, in fact most photos are taken on an iPhone! But quality is definitely something to consider. It all comes down to what you like and what portrays your personality best, whether it be professionally taken photos or blurry photos, it’s totally up to you! If you do take your photos on an actual camera then you’ll need to be consistent in doing this because a flawless photo doesn’t pair well beside a much lesser-quality one. This takes time, and sometimes a little bit of money if you invest in a camera, but if you’re just starting out then take the best photos possible on your phone and edit them to your liking.


Let me know in the comments below if you’d like me to do a post on how I edit my photos, and link your Instagram page too! Let’s start a thread and support each other!

xoxo,

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