A lot of people don’t realize how much work goes into hosting a fashion Instagram account, so today I want to share a little insight on what it entails. It’s more than just pretty photos posted or shopping links copy and pasted.
Today I’m going to share a few tips on how to manage a fashion feed. If you’re interested in starting one or have just begun, hopefully these will help you get in the right groove!
Be true to your personal style.
We all have a specific style, aesthetic and look that we always jump back to, so figure out what yours is and stay true to it! There’s nothing worse than cheating the system and trying to be someone that you’re not. People can tell when your work is genuine and when it’s not necessarily your true self. After all if you’re trying to grow a following, it should be with an audience that knows you for you, not you as someone else. What happens when you meet someone in person and you’re completely different IRL than online? Dr. Seuss once said, “there is no one alive who is you-er than you!” 😉
By what you see, what you do, what you feel and basically by everything you’re surrounded with. I’m constantly inspired by the things that I see in real life and online and it always helps me to develop my own content ideas and visuals. A mood board is great for content planning and creation because you can always look back on it and become inspired by the aesthetic. You can do this with physical magazine images or with a Pinterest board.
Plan before you shoot.
Planning for a photo shoot involves many different aspects and they should each be taken care of BEFORE the day of the shoot. Stress really shows on a face so you certainly don’t want to have to worry about these things right before your photos are taken. Here is what you need to have ready before a photoshoot:
- Visual. Know what type of image you want to capture; full body, half body, portrait, product shot, etc.
- Pose. Practice your best poses in the mirror. Believe me, it will help you on the day of the shoot. Have 2-4 different poses that work best for you.
- Outfit. From head to toe, accessories to shoes, have your entire outfit(s) planned for the shoot and pack them in a bag in order of the outfits you’re going to shoot.
- Background. Know where you want to capture your images because this is time consuming and will definitely eat up your shooting time on the day of if you’re not prepared! Figure out specific buildings, cafes or streets that you want to shoot on.
Edit all at once.
What I’ve found from personal experience is that editing your images from a shoot all at once helps when you’re trying to build a cohesive feed. Unless you have a preset that never changes, editing can differ from time to time. If you edit on multiple apps and change up the tones, lighting and textures of images, it’s best to edit similar photos within the same day. This will help you edit the same way and trust me, it saves a lot of time when you’re planning your feed out. Take a look at the images below to see how I edited them in the same way and made them all look good together on my feed!
Plan your feed ahead of time and post consistently.
It’s easier said than done because we don’t all have a ton of content all the time, however you definitely should! Try to plan your Instagram feed at least a week ahead of time for at least one post a day. A post a day will get you better engagement (if you’re also engaged on IG) and planning it out will save you stress. Not only will it save you stress though, it will help you build a feed that is cohesive and aesthetic. Planning your content is KEY in building a cohesive feed.
Tag the brands you’re wearing.
Everyone wants to know what you’re wearing, so save yourself the multiple comment replies and TAG the brands! It’s as simple as one tap and will also get you more exposure. You can also tag accounts that repost fashion posts or accounts that are very popular so that you land on their “tagged images” page.
Use hashtags to your advantage.
You’ll be surprised at how much exposure you can get from hashtags if they’re used properly! Some of my images get thousands of views alone from my hashtags, so trust me, they work. Instagram has a limit of 30 hashtags per post so make use of every single one. Do a bit of research and find hashtags that are popularly searched.
That’s it for me today! I definitely have more to share but didn’t want to make this post too long. If you read to this point congrats 😉 If you have any questions relating to building a fashion IG account feel free to comment, contact me here or DM me on Insta!