The Blog Series: How to Develop and Maintain an Instagram Aesthetic

Maintaining an Instagram aesthetic can be difficult, but if you follow these few tricks of mine it should be a breeze!

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Maintaining an IG aesthetic is not always easy, especially if you’re not 100% certain about your personal style or vibe. Over the course of the past two years I’ve been able to figure out how exactly I can maintain a feed that is pleasing to the eye, and not stressful to create. The tips I’m going to share should help you develop and maintain an Instagram feed that is satisfying to look at, even if you’re not completely certain about your own style, niche or vibe.

aesthetic; giving or designed to give pleasure through beauty; of pleasing appearance

Believe me, it hasn’t always been easy for me to maintain my IG aesthetic, in fact it used to stress me out all the time. I think with this though, practice makes perfect and it took me trial and error of planning and editing to figure out what really works. Below are the few things that I do to maintain my aesthetic.

Tip 1: Pick Your Colours

Everyone has a favourite colour. No matter what anyone says, there is definitely one colour that dominates all others in a person’s eyes; a colour that sticks out anywhere they go. The trick to an aesthetic feed is its cohesiveness, which is often created with colour. For example, my favourite “colour” is white or cream and that’s what ties my feed together. Each or most of my photos include white or a very similar colour, like ivory, off white, cream or beige. To develop and maintain an aesthetic, stick to similar colours.

Tip 2: Build in Blocks

One of my favourite ways to let my creative juices and ideas flow, while maintaining my aesthetic, is to build my feed in blocks. Using blocks of 3, 6 or 9 on your feed can allow you to incorporate other colours and possibly styles of photography. For example, my feed is mainly neutrals, but when I was in Paris I took photos in front of the Eiffel Tower where there were green trees. In order to incorporate the green onto my feed, I included a few other photos that featured green. I also did a block of 3 with the colour blue. See below!

I featured green with the roses, my tank top, the Eiffel tower photos, and the Cafe De Flore flatlay. The blue was incorporated through the fringe sleeve, blue jeans and pole.

Tip 3: Be Consistent

Consistency is key in developing anything creative. In the case of an Instagram feed, consistency relates to photography style and the quality of your photos. It just helps the page flow better. Most of the best feeds are consistent in what type of images they post, like iPhone versus a professional camera. Shooting on either one is quite different and often times noticeable depending on how heavily you filter your photos. I mix it up sometimes between my phone and camera, but if I do that then I try to work in blocks!

Tip 4: Edit with Similar Filters

My last tip for creating an aesthetic feed would be to use similar or the same filters on each photo. Doing this ties all of your images together and makes it much easier to plan your feed. To make this easier for myself, I’ve actually created my own preset on VSCO. This is something that you can also do on Lightroom, however if you’re just getting started then I’d suggest using one of the simple filters from an app like VSCO or ColourStory.

I really hope these tips help you with your feed babes! If you have any IG aesthetic tips of your own, feel free to comment them below!

xx,

Haley

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The Best Camera for Bloggers

Over the past couple of years I’ve been using what I feel is the best camera for bloggers. Today I’m spilling all of the deets on it!

I started blogging for fun in December of 2016 and at that time I was taking photos and videos on my iPhone 6 Plus. Looking back now, it wasn’t the best quality but it did the job and I didn’t really know otherwise. A few months into blogging I realized that I wanted to improve on the quality of my content, even though it was still just a hobby on the side. I really wanted to see how far I could go with it and I was excited to explore my other options in the equipment sector.

After some lengthy research online and reviews by people I looked up to, I decided to save up and invest in the Olympus Pen E-PL8 Camera. I was nowhere near an expert on cameras but from what I had read, it looked to be the best option for what I was doing on Instagram, my blog and YouTube channel.

At the time I was in my second year of college, working part time and blogging on the side. I saved up my money as soon as I could and purchased the camera in the spring of 2017. Since then I have been using my E-PL8 camera for everything that I do on my social media platforms. I’ve been able to experiment with different types of photography and the quality of my content has definitely improved in comparison to using my phone.

Today I’m sharing all of my favourite features of the camera and the factors that made me decide to purchase it. If you’re just starting out as a blogger or content creator and are trying to find the perfect camera, hopefully this article will help you out! Let’s get started!


#1 Appearance and Build

The very first thing that I noticed about the E-PL8 camera was it’s luxurious appearance. The camera is available in three colourways; white, brown and black. Obviously I went for the white version because it aligns with my personal style the best. The body of the camera is leather grain and brushed aluminum, making it feel almost like an accessory. Which is perfect for creators who always have their camera on them! The camera also has grips on each side making it easier to hold if I’m filming a video or shooting selfie-style photos.

#2 User Friendliness

The next deciding factor for me was how user-friendly the camera is. Majority of the features on the camera make it super easy to use for a first-timer like myself. I was worried about having to educate myself a ton before using the camera, but I was pleasantly surprised by how easy navigating it actually was.

The touch screen is one of my favourite features because it makes shooting so much quicker and convenient. I also love the multiple shooting modes and iAuto which selects the best of the 42 modes automatically for you. I would say that 90% of the time my camera is on iAuto because, like I said, I’m not an expert and it helps get the perfect shot every time.

#3 Flip Screen

Have you ever tried taking a selfie with a camera, without knowing whether or not you’re actually in the shot? Selfies on the E-PL8 don’t have this issue because the entire touch screen flips down! This is one of those features that makes shooting very simple. I also love the flip screen because it makes shooting flatlays, or images from above, a total breeze.

#4 Built-In-Wifi

One of the features that I could not live without is the built-in-wifi. Having the ability to connect my camera to my phone within a minute is insanely convenient. This feature enables me to do two things, import photos quickly from camera to phone and view my camera shot remotely on the Olympus App.

When I’m out and about shooting for campaigns, I like to view my photos right after they’re shot. It’s much easier to see details on my phone rather than my camera, and the quick import feature makes this possible. The Olympus App on my iPhone also allows me to connect to my camera so that I can see what the camera sees, on my phone. This feature comes in handy when my camera is on a tripod and I need to be in the shot! If you visit my Instagram page, about 50% of my photos are taken using this feature.

Photos I’ve Shot With the Olympus PEN E-PL8


I recently posted a video of my tips and tricks for using the Olympus E-PL8 Camera, so if you’re interested in seeing it you can subscribe to my YouTube Channel and watch here. If you have any other questions regarding the camera feel free to comment them below or DM me on Instagram!

xoxo,

Haley

*Advertisement: This post is sponsored by Olympus. All opinions and thoughts are true, honest and my own!*


Fort Langley Photo Album

A few weeks ago I had the opportunity to shoot with Moe Sasan, from ShotSpot Mobile Photo Studio. This would have been my first professional photoshoot during my blogging career, and it was a lot of fun! We got some amazing shots so I thought I’d do up a little post including my favourites.

Shot Spot is a mobile photo studio, plain and simple. Rather than your typical one location studio, Moe’s studio is on wheels and travels to YOU. How convenient is that?!

The studio fits 4-5 people and is located in the Shot Spot van. It sounds silly at first, but once you step inside it really feels like a professional headshot studio! I was amazed at the photos he took just sitting in the van. There’s lighting, props and backdrops making it easy to get the perfect shot.

The great thing about Moe’s company is that he shoots both indoor (inside the studio) and outdoor. So depending on the type of photos you want taken, it’s easy to drive to a shoot location and snap a couple pics. For our photoshoot we agreed that Fort Langley, BC fit my aesthetic perfectly.

Moe was great at directing poses, getting the best lighting and photographing the perfect moments. He shared with me that he prefers to photograph street style and “blogger style” images, which obviously was a huge plus for me! So if you’re a blogger or a creator in the Lower Mainland, this is a great option for you. Here are a few of my favourite photos from the shoot. I’ve edited the right side images with my regular filtering so you can compare the original to the edited.

If you have any questions about ShotSpot feel free to comment below or DM me on Instagram!

xoxo,

Haley