The Blog Series: How to Develop and Maintain an Instagram Aesthetic

Maintaining an Instagram aesthetic can be difficult, but if you follow these few tricks of mine it should be a breeze!

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Maintaining an IG aesthetic is not always easy, especially if you’re not 100% certain about your personal style or vibe. Over the course of the past two years I’ve been able to figure out how exactly I can maintain a feed that is pleasing to the eye, and not stressful to create. The tips I’m going to share should help you develop and maintain an Instagram feed that is satisfying to look at, even if you’re not completely certain about your own style, niche or vibe.

aesthetic; giving or designed to give pleasure through beauty; of pleasing appearance

Believe me, it hasn’t always been easy for me to maintain my IG aesthetic, in fact it used to stress me out all the time. I think with this though, practice makes perfect and it took me trial and error of planning and editing to figure out what really works. Below are the few things that I do to maintain my aesthetic.

Tip 1: Pick Your Colours

Everyone has a favourite colour. No matter what anyone says, there is definitely one colour that dominates all others in a person’s eyes; a colour that sticks out anywhere they go. The trick to an aesthetic feed is its cohesiveness, which is often created with colour. For example, my favourite “colour” is white or cream and that’s what ties my feed together. Each or most of my photos include white or a very similar colour, like ivory, off white, cream or beige. To develop and maintain an aesthetic, stick to similar colours.

Tip 2: Build in Blocks

One of my favourite ways to let my creative juices and ideas flow, while maintaining my aesthetic, is to build my feed in blocks. Using blocks of 3, 6 or 9 on your feed can allow you to incorporate other colours and possibly styles of photography. For example, my feed is mainly neutrals, but when I was in Paris I took photos in front of the Eiffel Tower where there were green trees. In order to incorporate the green onto my feed, I included a few other photos that featured green. I also did a block of 3 with the colour blue. See below!

I featured green with the roses, my tank top, the Eiffel tower photos, and the Cafe De Flore flatlay. The blue was incorporated through the fringe sleeve, blue jeans and pole.

Tip 3: Be Consistent

Consistency is key in developing anything creative. In the case of an Instagram feed, consistency relates to photography style and the quality of your photos. It just helps the page flow better. Most of the best feeds are consistent in what type of images they post, like iPhone versus a professional camera. Shooting on either one is quite different and often times noticeable depending on how heavily you filter your photos. I mix it up sometimes between my phone and camera, but if I do that then I try to work in blocks!

Tip 4: Edit with Similar Filters

My last tip for creating an aesthetic feed would be to use similar or the same filters on each photo. Doing this ties all of your images together and makes it much easier to plan your feed. To make this easier for myself, I’ve actually created my own preset on VSCO. This is something that you can also do on Lightroom, however if you’re just getting started then I’d suggest using one of the simple filters from an app like VSCO or ColourStory.

I really hope these tips help you with your feed babes! If you have any IG aesthetic tips of your own, feel free to comment them below!

xx,

Haley

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The Blog Series: Creating a Media Kit

Since I just did a big update on my media kit, I thought I’d talk about why you should have one and how you can create one. Essentially a media kit, sometimes referred to as a press kit, is a document that shares information about you and your business, brand or company. A media kit usually includes text and images, but it depends on who it’s for and what you want the person on the other side to see. Today we’re going to focus on the blogger and influencer side of the media kit!

Why You Should Have One

If you’re a freelancer or entrepreneur, specifically a blogger or Influencer, then you should certainly start creating your own media kit. A media kit will allow you to showcase your aesthetic, talent, services, rates and statistics. It comes in very handy when reaching out to brands for collaborations or partnerships. After all, you definitely don’t want to be writing a lengthy email with tons of numbers every time you reach out to a brand. Having a PDF formatted media kit makes it easier for you and easier for the brand.  A media kit is like a first impression, so it’s very important to continuously fine tune it and update the information on it.

How to Create One

Since the beginning I’ve been using Canva to create and update my media kit. There are tons of free templates that you can use and customize to your liking and the site allows you to save your document as a PDF or JPG. Choose a template that best reflects your style. For example, my media kit reflects my minimal style meaning it is very straightforward, clean and has neutral colours. Whatever your style is, there are options that allow you to change the colours and fonts of each template.

What to Include

I still don’t think I’m a professional media kit creator, however I do have an idea of what should be included in one. See below!

  • Bio/About: Introduce yourself in one or two short paragraphs.
  • Audience Reach: Numbers are very important to brands so include your most up to date monthly unique visitors, monthly page views, social media followers etc.
  • Demographics: Include the top cities, countries and genders of your global audience.
  • Mentions/As Seen On: If you’ve been featured in a magazine, website or post, include these to show that you have great exposure.
  • Previous Partnerships/Work: Include the names or logos of brands you have worked with in the past.
  • Services/Pricing: Be specific on what you can offer a brand. Do you offer Instagram posts, stories, YouTube videos or blog posts? For each one, you should have a rate and a short description telling a brand what is included in that price.

If you have any questions at all, feel free to comment below or use my contact form to get in touch!

xoxo,

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