The Blog Series: How to Develop and Maintain an Instagram Aesthetic

Maintaining an Instagram aesthetic can be difficult, but if you follow these few tricks of mine it should be a breeze!


Maintaining an IG aesthetic is not always easy, especially if you’re not 100% certain about your personal style or vibe. Over the course of the past two years I’ve been able to figure out how exactly I can maintain a feed that is pleasing to the eye, and not stressful to create. The tips I’m going to share should help you develop and maintain an Instagram feed that is satisfying to look at, even if you’re not completely certain about your own style, niche or vibe.

aesthetic; giving or designed to give pleasure through beauty; of pleasing appearance

Believe me, it hasn’t always been easy for me to maintain my IG aesthetic, in fact it used to stress me out all the time. I think with this though, practice makes perfect and it took me trial and error of planning and editing to figure out what really works. Below are the few things that I do to maintain my aesthetic.

Tip 1: Pick Your Colours

Everyone has a favourite colour. No matter what anyone says, there is definitely one colour that dominates all others in a person’s eyes; a colour that sticks out anywhere they go. The trick to an aesthetic feed is its cohesiveness, which is often created with colour. For example, my favourite β€œcolour” is white or cream and that’s what ties my feed together. Each or most of my photos include white or a very similar colour, like ivory, off white, cream or beige. To develop and maintain an aesthetic, stick to similar colours.

Tip 2: Build in Blocks

One of my favourite ways to let my creative juices and ideas flow, while maintaining my aesthetic, is to build my feed in blocks. Using blocks of 3, 6 or 9 on your feed can allow you to incorporate other colours and possibly styles of photography. For example, my feed is mainly neutrals, but when I was in Paris I took photos in front of the Eiffel Tower where there were green trees. In order to incorporate the green onto my feed, I included a few other photos that featured green. I also did a block of 3 with the colour blue. See below!

I featured green with the roses, my tank top, the Eiffel tower photos, and the Cafe De Flore flatlay. The blue was incorporated through the fringe sleeve, blue jeans and pole.

Tip 3: Be Consistent

Consistency is key in developing anything creative. In the case of an Instagram feed, consistency relates to photography style and the quality of your photos. It just helps the page flow better. Most of the best feeds are consistent in what type of images they post, like iPhone versus a professional camera. Shooting on either one is quite different and often times noticeable depending on how heavily you filter your photos. I mix it up sometimes between my phone and camera, but if I do that then I try to work in blocks!

Tip 4: Edit with Similar Filters

My last tip for creating an aesthetic feed would be to use similar or the same filters on each photo. Doing this ties all of your images together and makes it much easier to plan your feed. To make this easier for myself, I’ve actually created my own preset on VSCO. This is something that you can also do on Lightroom, however if you’re just getting started then I’d suggest using one of the simple filters from an app like VSCO or ColourStory.

I really hope these tips help you with your feed babes! If you have any IG aesthetic tips of your own, feel free to comment them below!




The Blog Series: What Being on IG Has Taught Me

Here’s what I’ve learned from being an Instagram user for over five years. The good, the bad and the ugly!

What did we have before Instagram? Can you even remember a time when Instagram wasn’t relevant every minute of our daily lives? Though the app has been active for quite a few years, only recently it has switched to be THE app that everyone has, wants and needs. I’ve been on Instagram since 2013 and though I wasn’t a heavily active user in the beginning years, it has grown to be the platform that my career bloomed from, which is amazing to me.

After almost 6 years of being an Instagram user, there are a few things that I’ve realized and learned. This month for The Blog Series I’d like to share what I’ve learned with you. It’s a little different than my usual posts, but I really want to share the more personal side of Instagram and blogging rather than just technical things! I hope some of this, if not all, resonates with you and helps you stay true to who you are on the ‘GRAM!

1. Numbers should never define your worth. I’ve been through all the roller coaster emotions of not feeling good enough, big enough, important enough and it’s not worth the stress it carries. If you’re in the industry for the wrong reasons and haven’t started as a creator purely because you love to create, then of course numbers are going to be the biggest issue for you. With growth comes more income, but true content creators, as much as numbers help us, aren’t focusing on them the most. Our number one priority, at least mine, is my content and the quality that I’m putting out for my audience to see. My content defines me, not my followers, likes or comments.

Nothing good comes from worrying about your numbers, especially if you’re just starting out in the industry. It makes sense that numbers will be low in the beginning years. Of course there are a few creators who boom right away within the first two or three, but quite honestly, it’s usually not that easy. For anyone. If I ever start to stoop to a low of not feeling good enough or that I’ve had enough growth in the past week, month or year I always remind myself that everyone is on their own journey and timeline. Every single time I tell myself that, it immediately pushes any feeling of disappointment and fear out the door. My main focus is to create content, enjoy creating my content and challenge myself while doing it!

2. Comparison is a b*tch. Straight up! I’ve realized that any time I feel bad about my content it’s for one reason; I’m comparing myself to another image, creator or page. The truth is, there is no other you, and that is your power on the platform. Inspiration and motivation from other accounts is fantastic, but there is a fine line between being inspired and straight up trying to copy someone else’s style, look or photo.

I’ll be honest, it takes a lot of trial and error to figure out who you really are (style, aesthetic, vibe wise), and that’s because the Instagram platform is SO saturated! How many accounts have you come across that look EXACTLY the same? Everything good takes time and the same goes for your personal style. As humans we obviously go through phases, and whether or not you’re “easily influenced”, the Instagram platform affects in ways you may not even realize. What makes you want to buy that beaded bag? What made you buy that $100 face cream? Why are you wearing a 10lb pair of sneakers on your feet? Influence is not all bad, don’t get me wrong, but once you figure out your true style and true self, you’ll see just how much others have influenced you and not always in a beneficial way. WOW, I feel like I just went on a tangent there! My point is, comparison is killer, so stay strong to your own values, beliefs and style (if you already have an idea of it!).

3. Networking is integral. My favourite part about being on Instagram is the networking! I never used to be the type to want to go out, mingle and meet new people but this platform has changed me. And I’m so glad it did! It’s as if I was pulled out of my little introvert bubble. If you’re not a people person but want to grow on the gram and become well known, then you’re going to have to accept the fact that it’s a networking platform. There’s work that comes with the app, and I don’t just mean taking photos and posting them! I met my bestfriend through Instagram and it’s been just over a year now since we met. If it weren’t for IG, I probably never would have met her! It all started with a DM, then a coffee date and the rest is history.

Some of you might argue that networking is optional, but from a creator/blogger perspective I really find that it’s essential to building a community and support system. Though it may not necessarily be essential to growing your following, it helps immensely in other ways. For starters, you can build a support system of people in your niche. My niche is fashion and beauty mostly, so my circle is built of women that are similar! It’s wonderful to have because we all have eachother’s backs. Another great part about networking is that you meet so many people that are higher up in the industry. Think PR Agents, VP’s of Marketing and individuals that are heavily involved with the brands that you love! A lot of my work and event invites come from people that I’ve met through previous PR parties and social gatherings. Networking is no joke people!

4. Consistency is queen but breaks are crucial. We all have a tipping point. A point where we reach our creative capacity, unfortunately. Thankfully I haven’t had to learn it the hard way, but I can tell you that letting my mind rest every so often has led to much, MUCH better content creation and brainstorming. As much as consistency rules, I’ve learned that it’s just as important to take a break from the app, even just for a couple days, a weekend.

Planning supports consistency and can also allow for more breaks. I never have to worry about posting consistently when I shoot 3-4 looks on a weekend and it always allows me to take a break the next weekend! However, shooting is one of my favourite pastimes so I don’t have an issue with it unless I’m super tired and have other plans. Just remember that the harder you work, the harder you can play. But also, the smarter you work the harder you can play! Plan ahead, be prepared and allow room for breaks!

5. Not everything needs to be documented. It took me a while to figure this one out because I could IG story all day long if it was healthy! I’ve learned that not every part of my life needs to be on Instagram for everyone to see. Enjoying moments with loved ones and friends can be remembered through memories rather than my IG archive. A healthy personal and social life is actually healthy when you don’t feel the need to show everything to the world! Sure, your audience wants to see your “everyday life” but that doesn’t mean you need to show it all! I meannn, what they can’t see won’t hurt them right πŸ˜‰

If you’ve read up to this point, kudos to you and thank you for reading this post. I hope you found it insightful, or maybe just interesting! If you have realizations and lessons of your own from Instagram I’d love to hear them in the comments!

Until next time..


The Best Camera for Bloggers

Over the past couple of years I’ve been using what I feel is the best camera for bloggers. Today I’m spilling all of the deets on it!

I started blogging for fun in December of 2016 and at that time I was taking photos and videos on my iPhone 6 Plus. Looking back now, it wasn’t the best quality but it did the job and I didn’t really know otherwise. A few months into blogging I realized that I wanted to improve on the quality of my content, even though it was still just a hobby on the side. I really wanted to see how far I could go with it and I was excited to explore my other options in the equipment sector.

After some lengthy research online and reviews by people I looked up to, I decided to save up and invest in the Olympus Pen E-PL8 Camera. I was nowhere near an expert on cameras but from what I had read, it looked to be the best option for what I was doing on Instagram, my blog and YouTube channel.

At the time I was in my second year of college, working part time and blogging on the side. I saved up my money as soon as I could and purchased the camera in the spring of 2017. Since then I have been using my E-PL8 camera for everything that I do on my social media platforms. I’ve been able to experiment with different types of photography and the quality of my content has definitely improved in comparison to using my phone.

Today I’m sharing all of my favourite features of the camera and the factors that made me decide to purchase it. If you’re just starting out as a blogger or content creator and are trying to find the perfect camera, hopefully this article will help you out! Let’s get started!

#1 Appearance and Build

The very first thing that I noticed about the E-PL8 camera was it’s luxurious appearance. The camera is available in three colourways; white, brown and black. Obviously I went for the white version because it aligns with my personal style the best. The body of the camera is leather grain and brushed aluminum, making it feel almost like an accessory. Which is perfect for creators who always have their camera on them! The camera also has grips on each side making it easier to hold if I’m filming a video or shooting selfie-style photos.

#2 User Friendliness

The next deciding factor for me was how user-friendly the camera is. Majority of the features on the camera make it super easy to use for a first-timer like myself. I was worried about having to educate myself a ton before using the camera, but I was pleasantly surprised by how easy navigating it actually was.

The touch screen is one of my favourite features because it makes shooting so much quicker and convenient. I also love the multiple shooting modes and iAuto which selects the best of the 42 modes automatically for you. I would say that 90% of the time my camera is on iAuto because, like I said, I’m not an expert and it helps get the perfect shot every time.

#3 Flip Screen

Have you ever tried taking a selfie with a camera, without knowing whether or not you’re actually in the shot? Selfies on the E-PL8 don’t have this issue because the entire touch screen flips down! This is one of those features that makes shooting very simple. I also love the flip screen because it makes shooting flatlays, or images from above, a total breeze.

#4 Built-In-Wifi

One of the features that I could not live without is the built-in-wifi. Having the ability to connect my camera to my phone within a minute is insanely convenient. This feature enables me to do two things, import photos quickly from camera to phone and view my camera shot remotely on the Olympus App.

When I’m out and about shooting for campaigns, I like to view my photos right after they’re shot. It’s much easier to see details on my phone rather than my camera, and the quick import feature makes this possible. The Olympus App on my iPhone also allows me to connect to my camera so that I can see what the camera sees, on my phone. This feature comes in handy when my camera is on a tripod and I need to be in the shot! If you visit my Instagram page, about 50% of my photos are taken using this feature.

Photos I’ve Shot With the Olympus PEN E-PL8

I recently posted a video of my tips and tricks for using the Olympus E-PL8 Camera, so if you’re interested in seeing it you can subscribe to my YouTube Channel and watch here. If you have any other questions regarding the camera feel free to comment them below or DM me on Instagram!



*Advertisement: This post is sponsored by Olympus. All opinions and thoughts are true, honest and my own!*

The Blog Series: How to Pitch to Brands

Ever wondered how to send an email pitch to brands you want to work with? Here are my five tips for writing an effective email pitch!

This month for the blog series I’m sharing all of my tips and tricks for reaching out and pitching yourself to a brand as an IG blogger. It’s taken me a while to gather up the courage to post this, as I’ve never felt I’m quite “there yet” but as blogging is now my full time job and I’ve been at it for almost two and a half years, I figure a little bit of information is better than none!

As a blogger, knowing how to pitch yourself to brands is extremely important. A lot of our work comes from contracts with brands that we love, but in order for these brands to recognize or discover us, sometimes an email needs to be sent! In the beginning stages of blogging a lot of the work has to be found, AKA we are the ones sending out emails and pitches to brands. After a while and usually after some good growth, brands will begin to find you on social and email you first to set up a collaboration.

I still send out pitches to brands regularly as I feel it’s good practice. So if you’re a beginner blogger or have been doing it a while, I hope that this post will be helpful!

#1 Introduce Yourself

The first thing that I include in my emails is an introduction. I state my full name, what type of blogger I am and where I’m from. I think it’s pretty obvious why you need to do this haha!

#2 State Your Intent

Next, I say why I’m reaching out, which is usually to discuss a potential collaboration. It can go something like this…

“I’m reaching out today in hopes of discussing a potential collaboration with brand.

“I’m reaching out because I’m interested in working with your brand.”

#3 Back Yourself Up

If you’re going to ask a brand to work with you, you’ve got to give them a reason to. This can include why you feel you align with that brand and also your statistics! Some of the bigger stats to include can be stated in the email directly, which include your following, reach and engagement rate. Make sure that these are current and completely up to date. Your engagement rate on IG can be found by simply using a Google calculator, like this one.

A big part of reaching out and landing a contract with a brand is explaining to them why you feel you’d work well together. For example, maybe they are a local company in your city and the majority of your audience is located there. This would definitely be an advantage for you and for them as whatever you promote for them will be seen by people in the same area, and therefore it will gain them really good exposure. Another reason why you might feel you’d work well with a brand is if their aesthetic or style aligns with your own. For example, a clothing brand that you reach out to should definitely fit your own personal style. This is key in creating authentic content that your followers will love.

#4 Links

One way to make it really easy for a brand to notice you is by linking directly to your social accounts in the email. Whenever I mention Instagram or YouTube I always hyperlink my pages so that the brand can easily click and visit them. I typically link the accounts in a sentence like this…

“I have a loyal following of # on Instagram as well as a subscriber count of # on YouTube.”

#5 Attachments

The last thing to include in an email pitch are attachments. These can be samples of your photography, a list of your previous brand work and a media kit. I wouldn’t suggest sending your rate card in the first email as it may be taken as presumptuous. If anything, you should definitely include your media kit! The media kit should outline your additional social media stats and demographics as well as a short bio of who you are and what your blog stands for.

If you have any questions about pitching to brands feel free to ask in the comments or DM me on Instagram! I hope this post was helpful!



The Blog Series: Getting Comfortable Infront of a Camera

It’s that time of month again and today I’m sharing how to get comfortable in front of a camera! If you’re a beginner blogger, Instagrammer or YouTuber then this post is for you. Getting comfortable in front of a camera can take a while, especially if it’s a brand new concept to you, but hopefully these tips and tricks will help you overcome your fears and nerves quicker.

It’s been just over two years now that I’ve been blogging, creating on Instagram and filming YouTube videos and these are the things that have helped me get comfortable in front of the lens. It’s been quite a journey and by looking back on my older videos and images I can tell that I’ve changed quite a bit since I started. Growth is good! It’s not always fun to see previous versions of yourself, but that’s how you know you’ve progressed πŸ˜‰

#1 Practice makes perfect.

To start off this list I just have to say that the more you get in front of a camera, the more comfortable you will become. In the beginning of my blogging career I would only be in front of the camera every few weeks, and fast forward to today I’m shooting and filming almost every single day! It takes time to become your true self in front of the lens and that’s okay!

#2 Stick to your good side and poses.

It sounds easy but once you’re in front of the camera you sometimes freeze up and forget. The best way to remember your best angles, sides and poses are to practice in the mirror. Do your poses and take selfie-style images on your phone so that you can look back on them right before a photo shoot.

This isn’t as applicable for filming videos because those focus more on talking rather than posing. For sitting in front of a video camera I would suggest talking to the camera as if you were talking to your best friend. After all, the best way to gain an audience is with authenticity and if you’re trying to be someone you’re not then it shows quite easily. In my earlier YouTube videos I could tell so obviously that I was trying to talk in a way that just wasn’t me. Thankfully I’ve gotten over that by now!

#3 Shoot with the same person.

One of the best ways to get comfortable doing photo shoots is by having the same person consistently shoot you. By having the same person take photos of you, you’ll have a better chance of getting comfortable. You could even ask your photographer, whether it’s a professional or your best friend, direct your poses into something that looks good from their end!

#4 Prepare properly for photo shoots.

One of the worst feelings when doing a photo shoot is feeling grumpy, hungry and ugly. Those three things seem to happen when I don’t eat beforehand, haven’t mentally prepared and haven’t visualized or conceptualized before walking into the shoot. Before you get in front of the camera try the following things to prepare:

  • eat a hearty meal (or a smaller one and bring snacks with you)
  • listen to some upbeat music to get yourself in the mood
  • create a vision board for your outfits and poses
  • look through your Pinterest boards for inspiration

If you have any more tips for getting comfortable in front of the camera please share them below! πŸ™‚ I hope the ones I’ve listed help you out. Happy shooting!



The Blog Series: Fear of Failure

A fear of failure is something that I constantly struggle with. Even if it’s over something very small, there’s always been a voice in my head telling me that I can’t do it, or that I shouldn’t because I might fail. Fear is one of the thieves of joy so today I’d like to share some of the things that help me overcome it.

This industry can get be pretty harmful to your mental health if your head is in the wrong space, because there is so much competition and comparison (unfortunately). One of the reasons we fear failure is because we compare ourselves to others. So if you want to read more on that topic click here.

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White Knit Set from SSUMJ

Whether you’ve been blogging for a few years, a few months or just started, I hope that these tips will help you smother any ounce of fear you might have.

First we need to understand what “failure” really means in this context, so below I’ve listed a few of the things that I’ve personally feared over the past few years of my blogging journey.

1. I’ll never make enough money to support myself and continue doing what I love as a career.

2. I won’t get any brand deals this month/this year.

3. I won’t get the engagement I need to succeed on my platform.

4. I won’t feel inspired or creative tomorrow.

5. People won’t like the content I create and it’ll show in my numbers.

That got really personal and honestly sharing those things was a little outside of my comfort zone but if it’s going to help you then I’m happy to share! But that’s step one, writing down every fear, no matter how small you may have and be thinking.

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For some reason, writing down thoughts on a piece of paper or even typed out on a document brings them out of our heads and into reality. It makes them easier to understand and overcome. However, they’re not there to look back on every single day, that’s probably not a great idea.

Step two is to figure out how fear holds you back or affects your life. This is like a self-reflection and will help you in preventing those negative kickbacks of your fear. Maybe you procrastinate when you’re scared or you hold yourself back from starting something you want to do (ahem, blogging, IG or YouTube). Whatever it is, write it down.

I’ve also commonly seen bloggers create something, a YouTube video for example, edit it and finish it and then not post it because they feel it’s “not good enough” or “not up to their standards”. I’ve seen this way too much recently! If you put in the hard work and effort you should be able to post it without an ounce of fear. The reality is that you are your worst critic and no one else will see the “flaws” of your work like you do, or even at all.

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Step three is to make a game plan on how you will combat those negative fears of failure whenever they pop into your head. Below is a list of ways you can do this!

1. Positive thinking. It’s easier said than done but it is possible. This has been a huge goal of mine for a few months now but let me tell you, it really works. When one negative thought pops into my head I basically have a conversation with myself (in my head LOL) and tell myself to cut it out. I think of positive outcomes rather than negative ones.

2. Create a Plan B. If you’re really so scared of failing, just make sure you’ve got a backup! Then you won’t be stuck if you do actually fail and you’ll also feel more confident making the decision. But hey, failing is not a bad thing so don’t be too hard on yourself if plan B becomes plan A.

3. Analyze the possible outcomes. Often we fear the unknown and what’s on the other side of making a big decision, so analyzing all of the possible outcomes will paint a picture of the worst case scenario! It may even put your mind at ease knowing that the “unknown” is now known and written down.

I hope these things help you overcome your fears of failure and if you ever feel like chatting about this topic more I’m always available through DM on Instagram or through the comments πŸ™‚






The Blog Series: Time Management

One of the things that I get asked the most about is how I manage my time, so today I thought I’d share some of my suggestions with you! We all know how difficult time management can get, especially when you have a thousand things going on in your life πŸ˜‰

Time management, in my opinion, is a constant work in progress. It doesn’t happen overnight and it takes effort to do properly. It’s all about efficiency and working smarter, not harder.

Whether you’re in school, working full time or a stay at home Mom, time management is something that applies to everyone. So although I refer to blogging in this post, these suggestions can definitely be applied elsewhere! Let’s get started!

Tip #1 – Work Smarter, Not Harder

In order to properly manage your time, you need to change your mindset. Working smarter, not harder is key! This means that you should focus on the IMPORTANT tasks, and stop wasting your time on tedious activities that just make you busy rather than productive.

Tip #2 – Trim Down Your To-Do List

When you write down your to-do lists, do you ever find that you can’t stop thinking of things to add to it? I’ve been there too, and trust me, it’s inefficient. Instead of writing a page long to-do list for ONE DAY, focus on 3-6 tasks for the day instead. Make sure these are critical tasks that challenge you. Honestly they’re probably the tasks that you don’t want to do!

We tend to add a ton of things to our to-do lists when we’re avoiding the actual activities that NEED to be done that day. I mean, do you really need to re-organize your bathroom drawers in the middle of a work day??? Save those types of tasks for the days that you’re not actually working!

An example of a fluff-less daily to-do list for me would be:

  • Write Sunday Blog Post “The Blog Series: Time Management”
  • Plan 3 outfits for Saturday Photo Shoot
  • Workout for 1hr
  • Film Thursday YouTube Video “Black Friday Shopping Haul”

Tip #3 – Be Specific With Yourself

Being prepared for a work day, especially in the content creation world, means knowing exactly what you need to do. Notice in my task list above that each activity has some sort of important detail attached to it. By being specific on my to-do list, I don’t waste any time brainstorming or trying to think of content ideas.

You will save time and energy if you are well prepared for your work day.

Tip #4 – Stick to a Routine

I’ve finally come to a point in my life where I have a pretty stable daily routine and it helps with productivity and efficiency. By having a set routine Monday to Friday, I’m able to grasp how much time I have to get my work done. It’s almost as if I go into auto-pilot mode because I’m so used to my daily activities! Below is an example of my daily routine:

  • 8am – Wake
  • 8:30am – Workout
  • 9:30am – Shower & Get ready for the day!
  • 10:30am-3:30pm – Work (blog posts, IG content, YouTube content, etc)
  • 4pm – Get ready for work! (I’m a P/T server as well)
  • 10:30/11pm – Sleep

Tip #5 – Stop Multitasking

I’ve mentioned this before and it is still true! Multitasking prevents us from giving our 100% to one task and it actually takes more time for us to get things done. If you’ve set out a chunk of time to write a blog post, don’t go scrolling through IG while you’re doing it. You’re confusing your brain and wasting time.

How do you manage your time?



5 Ways to Pose for the ‘Gram

Are you stuck for poses? Seeking inspiration for your weekly Instagram photos? Look no further, here are five different poses that you can use for your #OOTDs πŸ˜‰

#1 Look Back At It

This is a great pose for showing off the backside of your outfit or any heels that you might be wearing!


#2 The Walk By

Show a little attitude by doing a walk by photo! You can capture this on an iPhone or a professional camera by completing a burst photo of you walking.


#3 The Knee Pop

This pose looks great close up or far away. I personally love using this pose for a details shot.


#4 Look Afar

So you don’t want to look straight into the camera huh…why don’t you try looking away! Your photo will turn out with a laid-back and effortless look.


#5 Hand to Hip

This pose is a little more flirty and goes great with a smile. I love this pose while wearing a dress or skirt because it helps to flare out the bottom a little bit!


What’s your favourite pose? πŸ™‚



The Blog Series: Creating a Media Kit

Since I just did a big update on my media kit, I thought I’d talk about why you should have one and how you can create one. Essentially a media kit, sometimes referred to as a press kit, is a document that shares information about you and your business, brand or company. A media kit usually includes text and images, but it depends on who it’s for and what you want the person on the other side to see. Today we’re going to focus on the blogger and influencer side of the media kit!

Why You Should Have One

If you’re a freelancer or entrepreneur, specifically a blogger or Influencer, then you should certainly start creating your own media kit. A media kit will allow you to showcase your aesthetic, talent, services, rates and statistics. It comes in very handy when reaching out to brands for collaborations or partnerships. After all, you definitely don’t want to be writing a lengthy email with tons of numbers every time you reach out to a brand. Having a PDF formatted media kit makes it easier for you and easier for the brand.Β  A media kit is like a first impression, so it’s very important to continuously fine tune it and update the information on it.

How to Create One

Since the beginning I’ve been using Canva to create and update my media kit. There are tons of free templates that you can use and customize to your liking and the site allows you to save your document as a PDF or JPG. Choose a template that best reflects your style. For example, my media kit reflects my minimal style meaning it is very straightforward, clean and has neutral colours. Whatever your style is, there are options that allow you to change the colours and fonts of each template.

What to Include

I still don’t think I’m a professional media kit creator, however I do have an idea of what should be included in one. See below!

  • Bio/About: Introduce yourself in one or two short paragraphs.
  • Audience Reach: Numbers are very important to brands so include your most up to date monthly unique visitors, monthly page views, social media followers etc.
  • Demographics: Include the top cities, countries and genders of your global audience.
  • Mentions/As Seen On: If you’ve been featured in a magazine, website or post, include these to show that you have great exposure.
  • Previous Partnerships/Work: Include the names or logos of brands you have worked with in the past.
  • Services/Pricing: Be specific on what you can offer a brand. Do you offer Instagram posts, stories, YouTube videos or blog posts? For each one, you should have a rate and a short description telling a brand what is included in that price.

If you have any questions at all, feel free to comment below or use my contact form to get in touch!