Since I just did a big update on my media kit, I thought I’d talk about why you should have one and how you can create one. Essentially a media kit, sometimes referred to as a press kit, is a document that shares information about you and your business, brand or company. A media kit usually includes text and images, but it depends on who it’s for and what you want the person on the other side to see. Today we’re going to focus on the blogger and influencer side of the media kit!
Why You Should Have One
If you’re a freelancer or entrepreneur, specifically a blogger or Influencer, then you should certainly start creating your own media kit. A media kit will allow you to showcase your aesthetic, talent, services, rates and statistics. It comes in very handy when reaching out to brands for collaborations or partnerships. After all, you definitely don’t want to be writing a lengthy email with tons of numbers every time you reach out to a brand. Having a PDF formatted media kit makes it easier for you and easier for the brand. A media kit is like a first impression, so it’s very important to continuously fine tune it and update the information on it.
How to Create One
Since the beginning I’ve been using Canva to create and update my media kit. There are tons of free templates that you can use and customize to your liking and the site allows you to save your document as a PDF or JPG. Choose a template that best reflects your style. For example, my media kit reflects my minimal style meaning it is very straightforward, clean and has neutral colours. Whatever your style is, there are options that allow you to change the colours and fonts of each template.
What to Include
I still don’t think I’m a professional media kit creator, however I do have an idea of what should be included in one. See below!
- Bio/About: Introduce yourself in one or two short paragraphs.
- Audience Reach: Numbers are very important to brands so include your most up to date monthly unique visitors, monthly page views, social media followers etc.
- Demographics: Include the top cities, countries and genders of your global audience.
- Mentions/As Seen On: If you’ve been featured in a magazine, website or post, include these to show that you have great exposure.
- Previous Partnerships/Work: Include the names or logos of brands you have worked with in the past.
- Services/Pricing: Be specific on what you can offer a brand. Do you offer Instagram posts, stories, YouTube videos or blog posts? For each one, you should have a rate and a short description telling a brand what is included in that price.
If you have any questions at all, feel free to comment below or use my contact form to get in touch!