Thanks to that new feature on Instagram that allows you to easily ask questions and get quick responses back, I have a ton of blogging Q’s from you guys that I’m ready to answer!!
Below are some of the big ones that I felt would be best to answer in this FAQ but I’m responding to your other ones through DM on Insta!
“How do you stay inspired?”
I am constantly finding inspiration through other people’s work on Instagram, Pinterest, travel, the people around me and my everyday life. I’m never not observing and I think that helps me stay on track with my own content creation. There’s inspiration oozing out of Instagram, you just need to look hard enough! I also love searching for inspirational and motivational quotes on Pinterest and then saving them into a folder to look back on. I often share these with you guys through Instagram stories.
“How do you get invited to events?”
It was only this past year that I started attending brand events and for each of them I was reached out to by their event coordinators! I honestly think that being invited to events takes time simply because it depends (unfortunately) on how big your following is. This as well as your level of engagement with your audience and the experience that you have with similar brands. For example, in the month of June I was reached out to for two events and they were both in the realm of beauty and skincare. This is the topic that I mainly focus on within my platforms and in combination with my growing following they probably thought I was a good fit.
Event reach outs definitely also take into consideration whether or not you show up as a “well-known” influencer or blogger for your local area. I believe that events relating to store openings or restaurant openings/new menus look for the bloggers and influencers that are most active within the city!
“I would love to start a blog or YouTube Channel, but I don’t even know where to begin. Any tips?”
The very first piece of advice that I’d give for starting a blog or YouTube Channel is to ask yourself why you want to start one and what you’re going to be focusing on. If you truly know why you want to start one then you automatically have the motivation behind you to go through with it. If you know what you want to focus on then all you need now is the platform!
I recommend starting a blog with WordPress (maybe biased because that’s what I used ;), but I find that it’s very user friendly and has a ton of really neat features that help when starting out. You can even customize your theme and layout!
For YouTube you have to be prepared to wait and work hard. Filming and editing videos takes quite a long time and growing your view count takes patience too. It has taken me just over a year and a half to get to 700 subs, but I’ve definitely seen people’s channels grow quicker than that with a few viral videos. I post once every two weeks but have stopped earning money from my videos because of the change in YouTube’s Partner Program. You need 4000 annual viewing hours and at least 1k subscribers in order to monetize your videos, yikes! This is why you need to be dedicated to publishing weekly or bi-weekly videos in order to grow.
“How can I grow my Instagram following quickly?”
There is no natural/organic way to “quickly” grow your Instagram following, in my opinion. Here’s what I think needs to happen in order to grow your following:
1. Post consistently and often. Aim for everyday or every other day.
2. Post quality content. Quality over quantity is very important because people may see your account as spam if your posts have no direction or meaning.
3. Engage your followers. Show your audience that you’re a real person! You can do this by sharing your daily life/struggles/funny moments/etc on Instagram stories or even through question captions and comment convos.
4. Interact with others on the gram. Instagram is give and take. Like and comment on other people’s images and reply to people’s stories if you see something that inspires, motivates or interests you!
“How did you create your media kit and do you have any tips for reaching out to companies?”
After I surpassed 5k followers on Instagram I decided that I should make a media kit to send out to brands. All I did was Google what the kit should contain and then I created my own format and layout on Microsoft Word! Here’s what I include in my media kit:
Platform Types: YouTube, Blog, Instagram
Statistics: # of followers, subscribers, readers, engagement %, main countries and cities of my audience, ratio of male to female
Rates: Personal to what you can offer brands and should depend on the amount of work/time/resources you put into it as well as how large your audience is.
Images: I include logos of the brands that I have collaborated and partnered with as well as an image of myself! J
Testimonials: Any big reposts or articles that feature me are included on my media kit!
I reach out to companies that align with my personal aesthetic and values. My reach outs are mainly through email but sometimes through Instagram direct message. Sometimes I’ll even do both for one brand! Here is what I include in my email to brands:
1. How I found the brand.
2. Why I think we should work together.
3. Direct links to my platforms (Instagram, Blog, YouTube)
4. Rates in the body of the email.
5. Media kit attached.
If you have any other blogging related questions please feel free to comment them below!