The Blog Series: How to Naturally Grow Your Following

This past week someone asked me if I had any advice on how they could grow their Instagram following, so I thought it would be a great topic for my blog series this month!

All of these points below relate to both Instagram and a personal blog because in a way they are very similar platforms. They’re things that I’ve done to grow my own following and increase engagement on both platforms too!

#1 Post consistently!

If you want people to know that you’re there then you have to show them! On Instagram you should aim to post at least once everyday or every other day because people forget about you quickly when you’re just starting out. For blogging I would suggest that you post at least once a week. This isn’t difficult if you plan and write ahead of time.

#2 Engage your existing followers!

You can keep your audience engaged by asking questions in captions or at the end of blog posts, replying to their comments, commenting back on their own profiles and sharing about your daily life through Instagram stories!

#3 Always reach out to people who inspire you!

Instagram is a place of discovery in my opinion, therefore you should always be on the lookout for other accounts that inspire you. If you see an account that you absolutely love then like and comment on a few of the pictures or give them a follow! Not only does this introduce yourself to that person but it introduces you to the rest of the people scrolling over that page.

#4 Quality over quantity!

Once you start posting just to post, you will definitely lose a few people. Your account could eventually be seen as a spam account if your posts are not up to par with people’s expectations of quality. I consider quality to be the image itself as well as what your caption offers. A single emoji caption just isn’t engaging enough! Unless you’re a famous celebrity 😉

#5 Give back!

Show love to your existing followers as well as the people who may not even be following you yet! A great way to do this is through a giveaway. I don’t do them very often but if I have the opportunity to then I do. My goal is to eventually be doing monthly giveaways because I know how important it is to show an audience that their support is truly appreciated.

#6 Build relationships with people!

A lot of messages come through Instagram (sometimes emails linked to blogs too) and it can be overwhelming but answering even just a few of them really helps to create a relationship between you and that person. Developing relationships with your followers is important because it shows them that you are a real person, not just someone on Instagram. It also helps with spreading the word about your account if that person decides to tell friends or family about you!

Do you have any tips for growing a following? I would love to know what you think so please feel free to share below in the comments! ❤

xoxo,

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