A clean and totally “you” Instagram profile takes time and effort to achieve. And just like any blogger, YouTuber, or professional business on Insta, my own page has evolved over the past year into something that I love.
It takes more than just one good photo to make an attractive page because everything about your page should mesh together into a personality that encompasses you or your brand. Today I’d like to share how I transformed my Instagram profile and some tips that will hopefully help you create your own!
#1 Build Your Bio
Let’s not do the sappy quotes okay? If you want to be recognized as a professional, no matter what field you are in, your bio should tell something about you and give a good first impression. However, the bio may not always be the first thing that someone looks at when they cross over your page. Once someone has scrolled through your photos and gone back up to the top, they’ll want to know A) where you’re located, B) what your page is about or for, C) links or URL’s to your other sites or Channel. Take a look at the Instagram bios below for some inspiration.
#2 Develop a Personal Theme
The word “theme” can bring up a thousand thoughts, I know. So let’s keep it simple and list out what you should be thinking about in terms of theme. Once you figure out what best portrays who you are on a day-to-day basis then you’ll have no problem consistently posting photos with your theme.
Colour – Filters play a big part in this as well as the colour that shows up the most in your photos. Take @marianna_hewitt for example, her entire feed is full of pink, blush, and champagne tones making it look insanely coordinated and well planned out.
Mood – Do you have a resting “nice” face or a resting “you know what” face? Just kidding….but not completely. The expressions and colours shown in your photos will determine the mood/vibe set by your Instagram page. For example, a very light colour palette will most likely portray a refreshing and blissful mood or vibe whereas a black and grey palette with less than happy expressions might suggest a darker mood. Ya feel me?
Type of Photos – Flatlays or selfies? Videos or still images? There are numerous types of photos that can show up on your profile but sticking to one or two types will help you to better develop your theme. Take a look at the screenshots of my page below and you’ll notice that I use a combination of flatlays and pictures of myself to maintain my theme.
#3 Layout Your Photos Wisely
Layout, hand-in-hand with colour, takes up probably the biggest chunk of the first impression that your page gives. Not a lot of people want to scroll over an un-kept, random, and messy profile am I right? The order that your pictures are posted in is very important. The most common layout that I see on Instagram is person, thing, person. If you don’t understand what I mean, just take a look at the pages below!
#4 Consider Quality
Not everyone’s photos are taken on a thousand dollar camera, in fact most photos are taken on an iPhone! But quality is definitely something to consider. It all comes down to what you like and what portrays your personality best, whether it be professionally taken photos or blurry photos, it’s totally up to you! If you do take your photos on an actual camera then you’ll need to be consistent in doing this because a flawless photo doesn’t pair well beside a much lesser-quality one. This takes time, and sometimes a little bit of money if you invest in a camera, but if you’re just starting out then take the best photos possible on your phone and edit them to your liking.
Let me know in the comments below if you’d like me to do a post on how I edit my photos, and link your Instagram page too! Let’s start a thread and support each other!